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Learning how to make money with Pay Per Click advertising is an easy proposition so long as you are willing to do a bit of research and learn from your mistakes. Pay Per Click advertising is the process of placing ads in the top and side of the search engine results for specific keywords you choose. Rather than have a link to your website appear in the organic search results, you are able to get an ad to appear in the ?sponsored ads? section of the search results. When using Pay Per Click advertising, you are able to reach millions of consumers in a matter of minutes.
Create a Website
The first step you will need to take when looking to make money with Pay Per Click advertising is to set up a website. Your website can be about anything you would like so long as it has one page that is designed to generate revenue. This page, known as a landing page, is where you will send all of your Pay Per Click traffic with the hopes that your visitors will take the action you want them to.
There are several different ways you can monetize a page on your website. Promoting a product or service as an affiliate is one of the best ways to make money from your website as there is very little work required of you after you get your site?s visitors to sign up for the service or purchase the product. As an affiliate, you do not need to worry about fulfillment and can focus all of your energy into promote your website and increasing your conversion rate.
Create your Ads
After you have a landing page created, you will need to create your ads. Each search engine has their own unique Pay Per Click advertising rules you need to follow, so it is advised you read through their agreement forms to see what is allowed and required of you as an online advertiser. Once you know what type of guidelines you need to follow, you are ready to create your ads.
Make sure to create many different ads so that you can test a variety of headlines and body copy. Once you become involved with analyzing the data of your Pay Per Click campaigns, you will be surprised at how much of an impact your ad?s headlines and copy actually have on the success of your advertising campaign.
Track All Data
In order to fully optimize your Pay Per Click campaigns, you will need to track all of your data so that you can analyze it to see which aspects of your campaign are working and which are not. This means you need to track all of data for your advertisements such as impressions, clickthroughs, CPC rates, and which keywords are generating the most clickthroughs. Using this data will enable you to optimize your advertisements so that you are able to receive the highest number of clicks at the lowest price possible.
In addition to your advertisements, you will also need to track and analyze the data collected by your landing page. Making subtle tweaks to your landing page can make a huge difference in your conversion rate which in turn will positively affect your revenue figures.
Pay Per Click advertising is an excellent way to make money online. Creating a website, running numerous ads in a variety of search engines, and constantly monitoring and analyzing all of the data associated with your campaign will help you successfully turn your website into a money making machine.
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